Coalition’s new interactive campaign uses social media to focus on real stories of abuse
FOR IMMEDIATE RELEASE: Tuesday, October 05, 2010
CONTACT: Chris Wilhite at RICADV, Phone: (401) 467-9940; Cell: (401) 829-2564
[Providence, RI] Today, the Rhode Island Coalition Against Domestic Violence kicked off National Domestic Violence Awareness Month with by launching an innovative public awareness campaign designed to break down stereotypes about abuse. The new campaign expands from conventional advertising into social media, with the use of Internet video in telling Rhode Islanders’ true stories of surviving domestic violence.
“By using social media tools, this new campaign gets the message out to everyone that domestic violence happens here, in every community in Rhode Island,” said Deborah DeBare, executive director of the Coalition. “With this campaign, we can reach more Rhode Islanders than ever. For those in an abusive situation, we can show them that they are not alone, and that help is available. We all must make a commitment to create a society where violence and abuse are not tolerated.”