The campaign for 2005 and 2006 used imagery of every day people i.e. "Friend," "Student," "Executive," to illustrate that domestic violence can and does happen to people of all ages, ethnicities, lifestyles and social classes. Domestic violence happens to people we know. Bystanders were again encouraged to educate themselves to better understand the warning signs of abuse and get involved to help someone they may suspect is in an abusive situation.
Read more: Closer Than You Think