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Previous Campaigns

Public Awareness Campaigns

Past  Campaigns: The movement to end domestic violence is an ongoing effort that has been illustrated in many ways throughout the years. To recognize and understand domestic violence you have to be aware of the issue at hand. Our campaigns are not just for victims, but for bystanders including friends, family members and co-workers. Here are a few of the past campaigns:

Father's Day 2011

During this Father's Day, as we honor the dads and male role models in our lives, A Call to Men and the Rhode Island Coalition Against Domestic Violence ask you to talk to a young man in your life.

Tell them why violence against women is wrong... and that it's everyone's responsibility to end it, especially men.

What you can do this Father's Day to be the solution:

ArrowTake Action! Be one of the 5,000 men who are saying NO to violence against women.

Arrow10 Things Men Can Do to Prevent Domestic and Sexual Violence

ArrowGet Local

  >  Providence Men's Project
  >  Rhode Island Statewide Prevention Plan

ArrowConnect with A Call to Men.

Teen DVAM 2011

February is Teen Dating Violence Awareness and Prevention Month

hkup logoFriends or frenemies, hooking up or getting down, you have the right to be treated with respect, and the responsibility to be a respectful partner. What what exactly does a healthy relationship look like? How do you give and get respect? And what's up with all of the drama?

It Happens Here

ithappenshereThe 2010 DVAM campaign was designed to break down stereotypes about abuse. The "It Happens Here" campaign expanded from conventional advertising into social media, with the use of YouTube videos to tell Rhode Islanders’ true stories of surviving domestic violence.The survivors told their stories of overcoming abuse to reinforce the message that domestic violence happens in every community in Rhode Island and to urge everyone to reach out to those we suspect are in an abusive situation.

Teen DVAM 2010


Teens are always looking for love. But is it the right kind of love?

Teens all over Rhode Island are taking their message of “healthy relationships” into the classrooms and onto the streets. They want all their friends and acquaintences to know that a healthy relationship starts with respect.

Closer Than You Think

MomThe campaign for 2005 and 2006 used imagery of every day people i.e. "Friend," "Student," "Executive," to illustrate that domestic violence can and does happen to people of all ages, ethnicities, lifestyles and social classes. Domestic violence happens to people we know. Bystanders were again encouraged to educate themselves to better understand the warning signs of abuse and get involved to help someone they may suspect is in an abusive situation.

Never This Obvious

neverthisobviousDVAM 2003 & 2004: It's Never This Obvious
Domestic Violence: It Is Never This Obvious was the theme of 2003 and 2004 DVAM campaign. The messaging focused on how family, friends, co-workers and bystanders can help someone who they suspect may be in an abusive relationship. With the tag line, Get Answers. Get Help. Get Involved. the campaign urged Rhode Islanders to become more educated on the issue of domestic violence and more involved locally in the work to end domestic violence.

2002 Dating Violence

TeenPoster copyDVAM 2002: Teen Dating Violence
The public awareness campaign for 2002 focused on teen dating violence and continued to promote the message that domestic violence is everyone's business. It reminded the community that we are all responsible for helping to break the cycle of violence. The campaign sent a powerful message to future generations and urged bystanders to recognize the warning signs of teen violence in order to stop it before the cycle begins.

Orange Campaign


DVAM 2001: It Is Your Business
The DVAM campaign for 2002 urged bystanders to get more involved in the effort to end domestic violence. Rhode Islanders were encouraged to become an active and responsible bystander through education, awareness and action.